All you need to know about us


Equinox is a hugely successful partnership between two likeminded women that started 40 years ago in the UK. Originating from humble beginnings and blossoming into an award-winning, nationally recognised dream team, who famously slay'd the BBC Dragons with bikini-clad hand puppets and went on to be the national poster-girls of Natwest bank, this isn’t your traditional business start-up journey, but then Equinox isn’t your traditional business.  

Sisters, Lucy Cox and Lerryn Clare are the fantastic female duo behind Equinox. Between them, they have stacked up an enviable collection of awards, accreditations, recognitions and qualifications in the areas of business, psychology, marketing and crowdfunding, as well as being advocates for women’s enterprise, female empowerment and the body positivity movement. 

As mums, business coaches, speakers and serial life-jugglers, not only do the Equinox sisters understand business and personal growth, but they are living examples of how (in the real world) life is a complex, beautiful and often stressful blend of personal and professional which needs to be approached with humour and acceptance. They celebrate how women ‘make it work’ in unconventional ways and applaud the creativity, tenacity and bravery for all of us who unapologetically find our own way. 

Through informal 1:1 coaching, informative and inspiring courses and practical consultancy, Lucy and Lerryn are proud to have helped hundreds of start-up businesses find their emotional and professional feet and gain the confidence and skills to move forward. Whether you are looking for a shoulder to cry on, a kick up the backside, or that critical friend to sanity check your plans, Equinox may be just the tonic you are looking for.