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Why your elevator pitch isn't simple enough!


“Yeah, I get that, but what do you actually DO?”


The question brings me out in chills!


Having spent ten minutes being particularly smart (or so I thought) in describing what I can offer people, some smart Alec wants me to give them the meat and two veg version.


“I help you to grow your businesses alongside giving you the clarity and confidence to achieve what you have always been capable of!” I say.


“Yeah, but what do you DO?” He retorts. (He's bloody enjoying this!)


“I offer 1:1 coaching, group training programs, one off courses, team days…”


“Yes, I GET that, but what do you really do FOR people?”


Urgh! Usually I am so good with words. How can I break this down for him?


“If you have a block that is stopping you from achieving what you want to achieve, whether that is knowledge or confidence, I help you to unblock it.”


He throws me a look. It’s not a good look. I’m losing him.


Frustrated, I just throw this question at him;


“What could you achieve if you had less fear and more knowledge?”


“Um” he says (a bit surprised that I had turned the tables back on him). “Anything, I guess.”


“THAT’S what I do!”


"Oh - I like that!" He says. "Do you have a business card I could take?"


[Me inside doing a happy dance: "Oh yeah! Oh yeah!"]


Sometimes the most frustrating experiences turn into real gifts. This actual exchange happened at a recent networking event, and his pushing for me to simplify my pitch really helped me communiate what I do, better.


What would you have said?


I challenge you now. Can you break down what you REALLY do for people?


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